Do You Have Retargeting Advertising Set Up?

Even if your website is setup with the right conversion elements in place, the best you’re likely to get is 20% of visitors instantly contacting you about a hospice care services. That means 80% of the website visitors you are spending money on SEO & advertising to send to your website, are not contacting you.

Retargeting them is how you can turn that around and convert “research now, contact later” prospects into your customers.

Have you ever looked at a product on Amazon, then repeatedly seen this product advertised everywhere afterwards? This is retargeting.

After visiting your website, people will be browsing other websites or social media, and seeing your advertisements. It’s a great way of bringing prospects back and establishing strong brand presence.

Why Retargeting is A Crucial Strategy for Hospice Providers?

People often question why retargeting is necessary and if it actually works? We’ll tell you with extensive testing and research that it most definitely makes a difference.

Think about the average homeowner that is looking for refinance. This is a huge decision for them. Most homeowners are going to do extensive research in their area before even considering to apply.

If they’re in the research phase for a few weeks, they’ll likely browse your site and other competitors’ sites. But then they’ll head on back to their regular internet browsing on their favorite websites and social media.

This is where presenting a retargeting ad AND offer is so crucial.

They’re now aware of you, but haven’t pulled the trigger to schedule an appointment.

If you have proper retargeting advertising code setup on your website you can then show them an ad on the following platforms that caters directly to them. You can get our brand in front of them again on:

• Their favorite news websites
• Their favorite blogs
• Facebook & Instagram feeds
• Instagram Stories
• And many other places

This is the ultimate brand awareness technique. You’ve again reminded them who you are and that they were looking for a hospice providers - it will put your business again in the forefront of their mind.

Crafting a Specific Retargeting Offer

What we prefer Hospice Providers do is use a specific offer to lure people back to your website and take action immediately in retargeting ads.

Retargeting is great because we can retarget based on the pages they were looking at on your website.

Example: They were reading a page about refinance on your website, but didn’t contact you.

Ad We’ll Serve: “Limited Time Special: Refinance and Save! Simple process. No lender fees. Apply Now!” with a video playing in the ad.

This catches their attention as well as makes them want to take action because of the limited time offer.

Having an offer is crucial to retargeting success. You want them to come back, so you need to give something to them to get them in the door. This could be:

• Discounts
• Competitive rates
• Exclusive deals

Ad Landing Pages

The 2nd thing to think about is what happens after people click on your retargeting ad. Remember, we’ve crafted targeted messages to customers to lure them back. So we don’t want to send them then to the homepage of your website that doesn’t mention anything about the ad copy you just put out there.

You need to create a specific landing page on your site that has information about that offer and easily allows people that land on it to contact you whether by phone or contact form.

This is CRUCIAL for retargeting to work effectively.

Where to Set Up Retargeting Ads

There are several platforms to set up retargeting ads on

• Facebook/Instagram - Almost everyone is on social media, these ads are cheap and are effective at getting customers back into your sales funnel
• Google Remarketing Ads - Google owns the internet. You should know this by now. Many websites have advertising spaces on them. When you use Google’s remarketing system, you can show ads on the websites that your website visitors frequently visit.
• YouTube - Many people browse youtube videos. Ever seen all of the ads when you transition from one video to the next? You can insert a remarketing video ad in that transition to catch people’s attention

Questions to Ask Yourself Before Setting Up Retargeting Ads:

Before moving forward, get these tasks done to setup your retargeting ads:

• Do you have the Facebook pixel installed on your website?
• Do you have the Google Remarketing Tracking Code installed on your website?
• Do you have specific offers to lure customers back to your website from your ads?